Frequently asked questions

WHY Do SHOWER FILTERS MATTER?

Isn’t my water already safe?

Yes, but safe to drink doesn’t always mean gentle on your hair and skin. Australian tap water can contain chlorine,  heavy metals, bacteria, and mineral build-up which can strip natural oils, dull hair and contribute to dryness and irritation.

So whilst our tap water meets Australia's health standards for consumption, those standards don’t consider the long-term effects on our hair, scalp or skin-barrier.

 

 

How does unfiltered water affect my hair?

Hair is naturally porous and sensitive to the environment. That's why showering in unfiltered water can strip away natural oils, and leave build-up on the scalp

 

Some common signs unfiltered water may be affecting hair:

  Dry, frizzy or flat hair that lacks volume

  Faster colour fade or brassiness 

  Dullness and reduced shine 

  Brittle hair prone to tangles and breakage 

  Dry, itchy or flaky scalp 

  Increased hair loss

 

Making filtered water the first step in your hair care routine creates a healthier foundation for softer, shinier hair that's easier to manage.

How does unfiltered water affect my skin?

Chlorine and other disinfectants can strip away your skin’s natural oils and disrupt its pH balance. Over time this weakens the moisture barrier, leading to skin that feels tight, flaky, or irritated after showering.  

 

 Some common signs unfiltered water may be affecting your skin:

  Dryness or tightness after showering 

  Itchy or sensitive skin 

  Redness or irritation 

  Flaking or rough texture 

  Skin feels uncomfortable despite using moisturiser

 

Many people mistake these symptoms for "dry skin" when in reality chlorine-induced dehydration may be the cause.  While a filter isn’t a medical treatment, removing chlorine and metals can help reduce irritation triggers for sensitive skin. That’s why many people with eczema, dermatitis or acne report calmer, less irritated skin after switching to filtered water.

How do I know if I will benefit?

Chlorine smell, dry or dull hair, itchy scalp, sensitive skin and eczema flare-ups are all signs of water affecting your hair and skin.  If you experience any of these symptoms, then installing a PURITI shower filter will make a noticeable improvement to your hair and skin. 

 

You may benefit from a shower filter if:

• Your water smells chlorinated or metallic

• Your hair feels dry, dull or difficult to manage

• Your coloured hair fades quickly, or changes tone 

• Your skin feels tight or irritated after showering

• You have sensitive skin conditions such as eczema or psoriasis 

• You notice mineral build-up on your showerhead

• You live in an area with older plumbing or poor water quality

 

 Water quality varies between suburbs and states, so it’s worth checking with your local water council to learn more about the quality of water supplied to your home.

How Does It Work?

How does the PURITI shower filter work?

As water flows through PURITI's unique high-flow casing, it passes through a combination of science-backed filtration media that instantly neutralizes up to 99.55% of chlorine and traps microscopic impurities to deliver softer, cleaner water whilst maintaining water pressure.

 

What filtration media does PURITI use?

The PURITI filter uses five science-backed filtration stages, each with a specific purpose:

 

• KDF-55 reduces chlorine, heavy metals (including lead, mercury, and copper) and inhibits bacterial growth

• Calcium Sulfite neutralises free chlorine on contact

• Activated Carbon eliminates odours, trapping microscopic molecules and chemical pollutants

• Scale Inhibitor reduces limescale build-up that damages shower fixtures, and clogs hair follicles.

• Micro-Mesh captures fine particles including rust, dirt and sediment before they affect your hair or skin.

 

Unlike standard filters that contain cheaper additive media or fillers, PURITI uses 100% active filtration media, all high quality technology slected for their science-backed performance, longevity, and reliability.

 

How does PURITI compare to other shower filters?

Many shower filters publish only their maximum chlorine removal rate or performance over the first 5,000 litres of use. 

 

PURITI delivers one of the highest chlorine removal rates in Australia at 99.55% and maintains exceptional filtration performance over six months of use. 

 

We also publish our laboratory test results across 10,000 litres so you can compare PURITI's long-term performance with other shower filters.

 

HOW LONG DOES EACH filter cartridge LAST?

Each PURITI filter cartridge lasts 6 months under normal household use. That's twice as long as standard filters, making it better for the environment and long-term value compared to a standard 3 month filter. 

 

Need a replacement? Refill cartridges are available to purchase individually or with a subscription.

How should I store my filter when not in use or when travelling?

To store your filter when it’s not in use, or when you are taking it with you on a trip:

1. Remove the cartridge from the filter casing

2. Seal the wet cartridge in a zip-lock bag 

3. Wipe the filter casing dry before storing it in a cupboard or travel case.

 

What should I consider when choosing a shower filter?

Not all shower filters are created equal. This guide explains some of the most important things to look for when comparing your options.

 

✓ Science-backed filtration media

Look for filters that combine science-backed filtration media, such as KDF, Activated Carbon and Calcium Sulfite. These media have proven to be highly effective at targeting chlorine, heavy metals and other common water contaminants.  

 

Be cautious of filters that advertise a high number of "stages" without explaining what those stages contain. More stages don't necessarily deliver better filtration. In many filters, some of those stages are inactive media or fillers that take up valuable space inside the cartridge. That leaves less room for the active filtration media that removes chlorine and impurities, reducing both filtration performance and cartridge life.

 

✓ Published performance data

Many shower filters only advertise their maximum chlorine removal rate when they're brand new. Look for brands that publish how their filters perform over time, so you know how much protection to expect throughout the life of the cartridge. A filter with proven performance lasting 6 months is much better for the environment and long-term value. 

 

✓ Durable construction

Choose a filter with a durable metal housing, such as aluminium alloy or stainless steel, which offers greater strength and longevity over a plastic casing.

 

Ultimately, the best shower filters are the ones that use science-backed filtration technology, last longer, and back their performance claims with evidence, not just promises.

 

We hope this guide helps you make a more informed decision when choosing a shower filter.

 

Is It Easy to Use?

Can I INSTall it myself?

Yes. PURITI installs in under two minutes-no tools or plumbing skills required!  Simply unscrew your existing shower head, attach the filter, then reattach your shower head.  

Every filter comes with step-by-step installation instructions for both handheld and rainfall shower heads.

 

Can I use PURITI if I rent?

Absolutely. PURITI is 100% renter-friendly and simply attaches to your existing shower. No modification is required and, when it's time to move, just unscrew it and take it with you.

 

Can I use PURITI in other countries?

Yes. PURITI uses the global ½-inch connection standard, making it compatible with showers throughout Australia, the US, UK, Europe, and most Asian countries. 

 

It's designed to travel with you, so you can continue protecting your hair and skin wherever you go.

 

Ordering & Support

What are your shipping and delivery times?

Orders are dispatched from our Sydney fulfilment centre within 24–48 business hours. Once dispatched, delivery typically takes 2–8 business days, depending on your location.

How do I track my order?

You'll receive a shipping confirmation email with your tracking number as soon as your order is dispatched.

If you haven't received your shipping confirmation within 48 business hours of placing your order, please check your junk or spam folder first. If you still can't find it, simply contact our customer support team who will be happy to help.

Do you have a risk-free guarantee?

Absolutely. We're so confident you'll notice an improvement that PURITI filters are backed by a 90-Day Guarantee. Try PURITI risk-free for 90 days and, if you don't love it, return for a full refund. No questions asked. 


We want you to experience healthier hair and skin risk-free. Because trying something new should feel exciting, not risky.

 

See our Returns policy.

 

 

DIDN’T FIND WHAT YOU WERE LOOKING FOR? 

Still have a question? We'd love to help. Get in touch with our friendly customer support team via our Contact Us page, and we'll get back to you as soon as possible.

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