After I turned 50, a stylist revealed to me a hidden truth: chlorine and contaminants in our tap water compromise the health of our hair and skin every time we shower.


I wish I'd known back in my 20s that these hidden chemicals were exacerbating my ongoing hair issues─extreme dryness, dullness, colour fade, a sensitive scalp, and frizz at the first hint of rain.

When looking for a shower filter, I felt there was a gap in the Australian market for a premium brand that delivers world-class results and looks beautiful in the bathroom.

So I created Puriti. A Premium Shower Filter that is elegant, unique, and exceptional.
Scientifically tested to remove up to 99.55% of chlorine, the Puriti filter has been purposefully created for a deeper, gentler cleanse that restores, hydrates and protects so that you can enjoy a more elevated self-care ritual with every shower.
This is where true clean beauty begins, and I'm so glad you're here.