Two years ago an award-winning hairdresser told me how badly chlorine and heavy metals were affecting my hair’s health.

I tried various shower filters only to be disappointed when the hype didn’t match the results. So when I learned that better technology existed overseas, I became passionate about bringing it to Australia.

That's how PURITI was born. A world-class shower filter designed for Australian water.

And the most rewarding part of the journey is hearing from our customers how much PURITI has improved their hair and skin health.